Incentivizing Pre-orders the Barnes & Noble Way
Happy Saturday! This week I came across something really interesting. Did you know octopuses have three hearts? Two pump blood to the...
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Alex Safari
Nov 165 min read
Kidpreneurs' Clever Facebook Ad Strategy
Happy Saturday! I hope your week has been filled with little victories. This week, I finally tackled the mountain of books by my bedside...
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Alex Safari
Nov 23 min read
Alicia Ortego’s Guerilla Blog Strategy
Discover how author Alicia Ortego uses a clever guerilla marketing strategy to engage her target audience through blog commenting.
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Alex Safari
Oct 264 min read
Rebel Girls’ Incentivized Community Engagement
See how Rebel Girls creates genuine connections with their audience and learn how to do it yourself.
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Alex Safari
Oct 193 min read
HarperCollins' Birthday Marketing Strategy
Happy Saturday! I’ve been feeling under the weather for the past week and a half and that explains why I didn’t send last week’s...
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Alex Safari
Oct 54 min read
How David Walliams Turns Readers into VIPs
Happy Saturday! I’m writing this newsletter from a remote spot where my phone service is… well, let’s just say it’s not winning any...
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Alex Safari
Sep 284 min read
Supercharging Promo Engagement the Shannon Olsen Way
Happy Saturday! I had an idea while grocery shopping the other day: instead of lightly touching on 6 marketing strategies in one...
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Alex Safari
Sep 214 min read
Championing Diversity: Kelly Starling Lyons’ Marketing Strategies
Happy Saturday! I was thinking about how much I love a good story, and it reminded me of this week’s feature—Kelly Starling Lyons, a...
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Alex Safari
Sep 74 min read
From School Counselor to Bestselling Author: 5 Marketing Strategies of Gabi Garcia
Happy Saturday! It's a fine day, and I'm chilling here wondering what I'll do after I hit send on this newsletter. Should I go hiking?...
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Alex Safari
Aug 315 min read
Shannon Olsen’s 5 Marketing Strategies for Selling Millions of Copies
Happy Saturday! Can’t believe it’s already Saturday again. Time flies when you’re busy! This week’s newsletter is all about Shannon...
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Alex Safari
Aug 237 min read
Julia Cook’s 7 Marketing Strategies for Selling Millions of Copies
Discover 7 genius marketing strategies Julia Cook uses to sell millions of books, from podcast appearances to social media giveaways.
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Alex Safari
Aug 174 min read
The Marketing Genius Behind 15,000+ Monthly Book Sales
Happy Saturday!  I’ve just stepped out in the sun, rockin' my shades, a white tee (fingers crossed I don't spill anything on it), some...
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Alex Safari
Aug 35 min read
How Diane Alber Sells Millions of Copies
So the other day, I was on Amazon looking for a children's book to buy. I don’t know if it's just me, but I usually start with the...
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Alex Safari
Jun 292 min read
The Secret to Funding Your Book
Publishing a book requires money, and sometimes your savings aren’t enough to cover the costs. That’s where crowdfunding comes in....
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Alex Safari
Jun 223 min read
Should You Choose Offset Printing?
So, you've got your children’s book ready for printing. Now, how do you go about it? You might have heard there are two main options:...
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Alex Safari
Jun 152 min read
How to Prepare for School Visits Like a Pro
I was just scrolling through the internet the other day, and I happened to come across this article by this author, Alex Sheppard. She...
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Alex Safari
May 253 min read
Targeting Everyone Means Targeting No One
I recently came across a blog post by Crystal Swain Bates, an accomplished author who has published over 12 children’s books and sold...
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Alex Safari
May 183 min read
A Unique Approach for Overcoming Writer's Block
Staring at a blank page sucks. You have ideas swirling in your head, but when you try to put them on paper, they just won't come out...
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Alex Safari
May 114 min read
Building Characters Children Will Connect With
Imagine back to when you were a child, getting lost in the pages of a book, feeling like the characters understood you in a way no one...
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Alex Safari
Apr 272 min read
Optimizing Your Website to Attract More Readers (Part 2)
Last week, we discussed the key elements that make a children's book website attractive to readers. We covered the two main types of...
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