Last week, we discussed the key elements that make a children's book website attractive to readers. We covered the two main types of author websites: one focused on a specific book or book series, and another centered around the author themselves.
We also talked about the importance of the homepage, which is divided into two parts - the "above the fold" section (what visitors see first) and the "below the fold" section (what they see after scrolling down).
If you missed that newsletter, you can check it out here.
This week, let's dive into what should go in the below the fold section of your children's book website.
The below the fold section is used to strengthen the promise you made in the above the fold area. Here, you'll want to include:
Featured Books
Meet the Characters (if you have a book series)
Meet the Author
More Social Proof
Resources
Blog
Social Links
Newsletter Sign Up
Featured Books
Display your books, preferably from newest to oldest. Give visitors a glimpse of your literary treasures right away. You can even tease an upcoming book, creating anticipation among your audience.
Meet the Characters
If your website revolves around a book series, introduce your characters. Write a little something about each character including what makes them tick, their quirks, and their role in your stories.
Meet the Author
Briefly share your story. What inspires you? Why do you write children’s books? Readers love connecting with authors, so let them get to know you beyond your books.
More Social Proof
Above the fold social proof is about credibility, but below the fold social proof is about inspiring action. This is your chance to really sell your book. Display reviews from readers or showcase the awards and accolades your books have received.
Resources
Provide additional resources, such as teaching guides, activity sheets, or recommended reading lists, to engage your young readers and their parents.
Blog
Here you want to have a sneak peek of the recent blog posts.
Social Links
Make it easy for visitors to find you on social media. Include links to your profiles. Social media is a powerful tool for engaging with your audience and building a community.
Newsletter Sign-Up
Encourage visitors to sign up for your newsletter. Offer something enticing like a sneak peek at your next book, exclusive content, or fun activities related to your stories.
Remember, the key is to keep it engaging and fun. This is your chance to connect with your readers on a deeper level and show them the amazing world you've created. So get creative, have fun, and keep those readers scrolling!
Here’s how the homepage should be.
Alright, folks, next week we're going to dive into the marketing strategies of the one and only Karen Inglis - a true marketing wizard in the world of children's books.
For those of you who aren't familiar with Karen, she's the author of the wildly successful children's book "The Secret Lake," which has sold over 250,000 copies. That's an impressive feat, and we're going to take a closer look at how she's managed to achieve that level of success.
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