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Rebel Girls’ Incentivized Community Engagement
See how Rebel Girls creates genuine connections with their audience and learn how to do it yourself.

Alex Safari
Oct 26, 20244 min read
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HarperCollins' Birthday Marketing Strategy
Happy Saturday! I’ve been feeling under the weather for the past week and a half and that explains why I didn’t send last week’s...

Alex Safari
Oct 19, 20243 min read
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How David Walliams Turns Readers into VIPs
Happy Saturday! I’m writing this newsletter from a remote spot where my phone service is… well, let’s just say it’s not winning any...
Alex Safari
Oct 5, 20244 min read
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